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Case 02 · 5-Star Palace Hotel, Geneva

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  • Case 02 · 5-Star Palace Hotel, Geneva
A personalized skincare journey thoughtfully designed to brighten, deeply hydrate, and fully restore your skin’s natural radiance for a healthier, more luminous glow.
Palace hotel spa in Geneva

Project Overview

Facing an annual operating loss of approximately CHF 300,000, this landmark Geneva property needed a complete financial and operational turnaround. Over a 24-month period, we rationalized the service offering, restructured pricing, and trained the team to transform the wellness department into a high-margin profit center.

Location: Geneva, Switzerland

Duration: 24 Months

Key Metrics: +CHF 400,000 P&L Turnaround | CHF 100,000 Net Profit | 0 sq.m Footprint Change

Project Goals

P&L Recovery:

Shift the department from an annual CHF 300k deficit into positive net profitability.

Menu Rationalization:

Eliminate low-yield offerings in favor of higher-value signature protocols tied to measurable guest outcomes.

Retail & Recurring Revenue:

Re-engineer retail strategy and develop high-margin membership and recurring stay journeys.

Productivity Optimization:

Elevate treatment room productivity without increasing physical footprint or square footage.

Process & Solutions Delivered

01

Financial & Operational Audit

In-depth P&L analysis identifying revenue bottlenecks, inefficient scheduling, and underperforming treatment categories.
02

Offering & Pricing Restructure

Overhaul of the service menu around outcome-led signature protocols, backed by revised pricing and optimized room scheduling.
03

Team Empowerment & Retail Focus

Ongoing team training in guest relations and consultative selling to drastically improve retail sales mix.
Guest relaxing in a luxury spa
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SHAPE THE FUTURE OF WELLNESS HOSPITALITY

Transforming wellness ambitions into distinctive, meaningful and high-performing destinations.

Sophie Agullana, wellness and hospitality strategist

Contact Us

Morocco & Switzerland Phone: +41 76 816 31 24

Booking & Service Support

Opening Hours

Monday – Friday: 9:00 AM – 8:00 PM Saturday: 10:00 AM – 8:00 PM Holliday: Closed

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