WHO IT’S FOR, AND WHEN
A hotel, resort or residence whose spa or wellness center is already operating — whether it runs “fine” without anyone knowing why, has plateaued, or weighs on the P&L. It is also the natural starting point before any decision on investment, renovation or team change.
THE PROBLEM IT SOLVES
Most spas and wellness centers are never audited the way F&B or rooms are. They are treated as a cost center, rarely as an asset. The result: decisions made on instinct, a blurred positioning, a treatment menu that has piled up over the years, and a capture rate nobody measures.
WHAT WE DO
01
On-site immersion
first as a mystery guest, then as an observer: journey, welcome, treatment rooms, wet areas, changing rooms, retail.
02
The numbers
2.capture rate, revenue per in-house guest, treatment mix, product cost, therapist productivity, scheduling.
03
Interviews
general management, spa manager, therapists, reception; what each of them knows and no one has consolidated.
04
The offer
4.reatment menu, brands, protocols, pricing, tested against your actual clientele and local market.
05
The pivot question
how should your guests feel when they leave? Sleep, recovery, energy, stress regulation, performance, longevity: we check whether your offer delivers on one of these, or on none.
06
Debrief
one presentation to management, no jargon, with the decisions to take ranked by impact and effort.
DELIVERABLES
TARGET OUTCOMES
The diagnostic identifies which of the six outcomes your property can legitimately promise — and which one it promises today without delivering.
DURATION & FORMAT
5 to 12 days depending on property size (treatment rooms, headcount), including 2 to 4 days on site. Debrief within 3 weeks of the visit.
FEES
From MAD 40,000 in Morocco · from €7,500 in Europe and other countries. Precise quote after a first conversation.
PROOF
At a Caribbean resort, a two-month audit led to an eighteen-month engagement: management, recruitment of the wellness director, creation of the hotel's own brand. → Case study 03
