WHO IT’S FOR, AND WHEN
A spa or wellness center already open, whose offer has grown by accumulation: treatments added over the years with each brand and each therapist, with no common thread. Also a property that wants to stand apart from a competitor offering, a few kilometres away, the same massages at the same prices.
THE PROBLEM IT SOLVES
Most treatment menus look alike. They list techniques and durations; they promise nothing. The guest chooses by default, doesn’t come back, doesn’t talk about you. And the experience stops at the treatment-room door, when it actually begins at booking and continues in the room, at the restaurant, on waking.
WHAT WE DO
01
The pivot question
how should your guests feel when they leave? Together we choose one or two of the six outcomes — sleep, recovery, energy, stress regulation, performance, longevity — and the whole journey follows from it.
02
Journey mapping
every touchpoint, from booking to after the stay: welcome, changing room, waiting area, treatment room, wet areas, tea lounge, retail, guest room, F&B, follow-up.
03
Signature protocols
three to five rituals unique to your property, built with the therapists: touch, sequence, products, timing, what the guest feels at each stage and why.
04
Sensoriality
light, sound, temperature, textures, scents, the words used; the environment works for the protocol, not against it.
05
Bridges with the hotel
5.nutrition, movement, sleep: what the room, the restaurant and the activities can extend from the treatment.
06
Handover
6.written protocols, therapist training delivered by the trainer in our network, sales script for front desk and concierge.
DELIVERABLES
TARGET OUTCOMES
This is where the six outcomes become concrete: a "sleep" protocol is designed differently from a "recovery" protocol. The guest knows why they came, and what they take home.
DURATION & FORMAT
8 to 20 days depending on the number of treatment rooms and the scope of the journey to redesign, part of it on site with the teams.
FEES
On quotation, after a first conversation.
PROOF
Domaine des Remparts, Marrakech: the treatment menu and protocols were designed with the team of eight before opening, around five treatment rooms and a hammam. Result: a 19% capture rate from the first month, against 15% budgeted. → Case study 01
