WHO IT’S FOR, AND WHEN
An owner, developer or hotel group building, renovating or repositioning a property that must include a spa or wellness center. Ideally from the architectural sketch; at the latest 9 to 12 months before opening.
THE PROBLEM IT SOLVES
A spa or wellness center is too often drawn too late, by the architect alone, with no operating logic. Only afterwards does anyone notice that the treatment rooms are badly placed, the hammam consumes without earning, the menu doesn’t match the clientele, and the team is hired three weeks before opening. The concept becomes a cost to absorb, for years.
WHAT WE DO
01
Positioning
1.which spa, which wellness center, for which clientele, at what price, against which competitors. Product-market fit before any drawing.
02
Functional programme
number and type of treatment rooms, wet areas, flows, back-of-house, retail; handed to the architect and engineers in an operator's language.
03
Business model
3.2-year business plan (investment, revenue, payroll, product costs, break-even), reviewed by a hospitality CFO from our network.
04
Offer & brands
treatment menu, signature protocols, brand and modality selection, starting from the outcome you want for your guests.
05
Team
organisation chart, job descriptions, recruitment of the spa manager and therapists, protocol training delivered by the trainer in our network.
06
Pre-opening
procedures, booking software, pricing, sales tools for hotel teams, soft opening and adjustments.
DELIVERABLES
TARGET OUTCOMES
The concept is built around one clear promise to the guest — sleep, recovery, energy, stress regulation, performance or longevity — rather than around a list of equipment.
DURATION & FORMAT
30 to 60 consulting days, spread over 6 to 12 months depending on the construction schedule. Monthly fee structure for engagements of 6 months and more.
FEES
On quotation, after a first conversation.
PROOF
Domaine des Remparts, Marrakech: concept from A to Z, five treatment rooms and a hammam, a team of eight recruited and trained. Four months after opening, a 19% capture rate from the very first month against 15% budgeted. → Case study 01
