WHO IT’S FOR, AND WHEN
A spa or wellness center choosing its skincare brands for the first time, or wanting to replace them; a property courted by technology suppliers — recovery, light, cold, sound, sensory beds — with no way to sort them; a hotel that would rather create its own brand than carry someone else’s.
THE PROBLEM IT SOLVES
The wellness market has become a market of equipment and licences. Every supplier promises the novelty that will set you apart; every cosmetic brand wants exclusivity in your treatment rooms. Without a framework, you buy machines that sit idle, stack brands that cannibalise each other, sign contracts you cannot exit. The industry now reasons by guest outcome, no longer by equipment — that is where to start.
WHAT WE DO
01
Outcome first
which outcomes your house promises: sleep, recovery, energy, stress regulation, performance, longevity. Every brand and every modality is then assessed against that.
02
Mapping what exists
.brands in place, contracts, volumes, product margins, retail turnover, under-used equipment.
03
Selection
brief, shortlist, competitive review, analysis of commercial terms (exclusivity, minimums, included training, marketing support). We manufacture no machine, no brand, no licence: our recommendation starts from the target outcome. And twenty-five years of relationships often let us secure terms you would not have obtained alone.
04
Offer architecture
4.how many brands, for which uses (face, body, hammam, retail), how they coexist without cannibalising each other; where technological modalities sit in the journey.
05
Own brand
when it is the right answer: brand platform, range, protocols, sourcing, packaging, with the partners in our network.
06
Ecosystem
external partners who extend the experience: practitioners, nutrition, movement, longevity experts; contractual framework and steering.
DELIVERABLES
TARGET OUTCOMES
A legible offer, where every brand and every piece of equipment has a reason to exist that the guest understands — and that the P&L confirms.
DURATION & FORMAT
5 to 10 days for selection and architecture. Creating an own brand follows a separate timeline.
FEES
On quotation, after a first conversation.
PROOF
At a Caribbean resort, rather than carrying a third party's brand, the hotel created its own — designed, produced and taught to the teams within an eighteen-month engagement. → Case study 03
