WHO IT’S FOR, AND WHEN
A hotel or group whose spa or wellness center works, but whose management has neither the time nor the expertise to steer it closely; a property coming out of a diagnostic, a pre-opening or a turnaround that wants to consolidate the gains; an owner who wants a trusted counterpart to arbitrate, without hiring a full-time wellness director.
THE PROBLEM IT SOLVES
A spa or wellness center declines slowly and silently: a therapist leaves, a brand changes its terms, the menu grows, capture slips two points, and nobody worries until the annual review. The spa manager is alone with questions beyond their remit, and general management has no one to settle them.
WHAT WE DO
01
Monthly review
reading the KPIs (capture, revenue per in-house guest, productivity, margin, satisfaction), gaps, decisions to take.
02
On-site presence
2.regular visits: treatment rooms, team, front desk, retail; what the numbers do not say.
03
Support to the spa manager
at each visit: arbitration, preparation of supplier meetings, recruitment, skills development.
04
Counterpart for management
a wellness referent for the general manager and the owner: budget, investments, projects, responses to outside solicitations.
05
Watch
market developments, brands, modalities, guest expectations; what deserves to be tested at your property, and what does not.
06
Projects
framing and steering of the one-off initiatives that arise during the year: new protocol, extension, brand change, event.
DELIVERABLES
TARGET OUTCOMES
That the promise made to the guest — sleep, recovery, energy, stress regulation, performance or longevity — is kept with the same consistency in January as in August, and year after year.
DURATION & FORMAT
2 to 4 days per month, 6-month minimum engagement, renewable. Monthly fee structure.
FEES
From MAD 16,000 per month in Morocco · from €3,000 per month in Europe and other countries. Precise quote after a first conversation.
PROOF
At a Geneva palace, it was monthly steering over 24 months — not a one-off engagement — that turned a spa around from CHF −300,000 to +100,000. → Case study 02
