A wellness approach that holds up on the P&L.
Wellness Futures Advisory works with hotels, resorts, clinics and hospitality groups that want their wellness offer to become a performance lever, not a cost line.
Wellness Futures Advisory grew out of that conviction. Sophie Agullana carried her own way of being into it: the rigour of an operations director, the creativity of someone who refuses ready-made models, and the attention to detail of twenty-five years spent watching how a place makes people feel.
We do not transpose off-the-shelf models. We build concepts that belong to their place, stand up commercially, and that teams can deliver day after day. Depending on the assignment, the firm draws on a network of independent experts: treatment-space architecture, training, nutrition, aesthetic medicine, brands.
Six outcomes. One question asked of the guest.
“How would you like to feel?”
Seven ways to work together.
01
360° Wellness Diagnostic
02
Concept & Pre-opening
03
Turnaround & Restructuring
04
Guest Journey & Protocols
05
Brands, Modalities & Ecosystem
06
Ongoing Advisory
07
Team Training
Sophie Agullana
Sophie Agullana did not choose wellness as a profession. She made it a way of living, then a way of working.
More than twenty-five years of wellness & hospitality expertise, built within landmark properties across Switzerland, France, Morocco, Turkey and the Caribbean, where she has led operations, structured teams and turned business models around.
Before advising, she ran operations. Sophie led the wellness operations of some of the most demanding houses in the industry: Clinique La Prairie, Royal Mansour, Es Saadi Marrakech. There she learned what no plan ever tells you: what a spa truly costs to run, what a team can sustain over time, and what shows on a guest’s face as they leave a treatment room.
Life has not spared her, and it taught her the essential thing: caring for body and mind is what carries you through, and there is no climb without learning how to get back up. That conviction became her way of working: serving the human being before serving the project.
She now guides hotels, resorts and clinics on what decides a project’s success: positioning, business model, guest experience, and the indicators that measure it. And she commits to their projects with the intensity she would bring to her own, because an owner or an investor creating a wellness destination is not only committing capital, but a chapter of their life.
The word that defines her best is creativity: refusing ready-made models, and stepping outside the codes where the industry repeats itself.
Our Philosophy
YOUR NEXT WELLNESS DESTINATION STARTS HERE
Whether you are developing a new wellness concept, repositioning an existing operation or exploring a new opportunity, we help turn ambition into a clear and actionable strategy.
FAQs
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