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Case 01 · Domaine des Remparts, Marrakech

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  • Case 01 · Domaine des Remparts, Marrakech
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Spa pre-opening in Marrakech

Project Overview

The starting point was an exceptional estate in the heart of the Marrakech palm grove, driven by the ambition to create a full wellness destination rather than another standard hotel spa. We orchestrated a complete assignment from the initial layout and architectural review to team recruitment, signature protocol creation, and commercial launch.

Location: Marrakech, Morocco

Duration: Full Pre-Opening & Launch

Key Metrics: 19% Guest Capture Rate | 8-Person Team Recruited | 6 Treatment Spaces

Project Goals

Strategic Positioning:

Create a comprehensive, outcome-led destination concept tailored to the estate’s unique market environment.

Operational Setup:

Program 5 treatment rooms and a hammam, structuring a high-yield business model before opening.

Team Recruitment:

Recruit, onboard, and train an 8-person operational team (5 therapists, spa manager, receptionist, spa attendant).

Commercial Launch:

Execute a high-impact launch strategy to exceed initial capture rate targets in month one.

Process & Solutions Delivered

01

Space & Layout Architecture

Technical review of spatial drawings, programming 5 treatment rooms and 1 hammam to maximize operational flow and room productivity.
02

Menu & Protocol Design

Creation of signature protocols, menu selection, uniform design, and strategic brand/equipment partnerships.
03

Training & Commercial Launch

Intensive staff training program led by international experts, paired with a target-driven commercial launch strategy.
Sophie Agullana, wellness and hospitality strategist

Key Result & Client Impact

"The commercial target was exceeded in our very first month, reaching a 19% hotel guest capture rate against a 15% budget target—even before high season ramped up."

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SHAPE THE FUTURE OF WELLNESS HOSPITALITY

Transforming wellness ambitions into distinctive, meaningful and high-performing destinations.

Sophie Agullana, wellness and hospitality strategist

Contact Us

Morocco & Switzerland Phone: +41 76 816 31 24

Booking & Service Support

Email: contact@wellnessfuturesadvisory.com

 Hotline: +41 76 816 31 24

Opening Hours

Monday – Friday: 9:00 AM – 8:00 PM Saturday: 10:00 AM – 8:00 PM Holliday: Closed

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